Services / Website audits
Website audits for vape stores
A full health check of your online store, covering how search engines see it and how customers use it. You get a clear list of what to fix, in order of impact.
Is this for you?
- Your traffic is steady but sales aren't growing
- Your site feels slow, especially on mobile
- You've never had a proper technical review
- You're planning SEO work or a redesign and want a baseline first
What's included
- Crawlability and indexingWhich pages Google can find, which it ignores, and why. Duplicate variants, thin pages and wasted crawl budget.
- Age verificationWhether your age gate meets compliance without hiding your content from search engines or hurting conversion.
- Site speed and Core Web VitalsReal loading performance on mobile, where most vape shoppers browse.
- Site structureNavigation, categories, filters and internal links, checked against how customers look for products.
- Product dataNicotine strength, VG/PG ratio, bottle size and flavour data, and whether it's structured for search and filtering.
- Prices after the vape dutyWhether prices are consistent across product pages, structured data and feeds now that duty has changed costs.
- Checkout and paymentsFriction points, gateway reliability and trust signals at the moment customers decide to buy.
- Compliance copyHealth claims, cessation wording and product descriptions that could put your store at risk.
Questions
How long does an audit take?
Usually one to two weeks, depending on the size of your catalogue. We'll confirm the timeline before we start.
Do you need access to my site?
Read access to Google Search Console and Google Analytics helps a lot. We don't need admin access to your store.
Will you fix the issues too?
We can. The audit stands on its own, and if you'd like us to carry out the fixes we'll quote for that separately.
Do you work with stores anywhere in the UK?
Yes. Audits are done remotely, so we work with vape retailers wherever they're based.
How it works
Access
You share read access to Google Search Console and Analytics, and we crawl your whole site.
Review
We review technical health, customer journeys, compliance and product data by hand.
Report
You get a prioritised report and a fix list ready for your developer.
Walkthrough
We take you through the findings on a call and answer your questions.
Ready to get started?
Tell us about your store and we'll come back with a clear scope and fixed quote.